Social media management is the process of analyzing social media audiences, developing strategies, creating and publishing content for social media platforms, and analyzing the performance as well as engaging with users on those platforms. 

Through social media management, you can conveniently reach and connect users, even niche customers across the world. It helps you to align your marketing initiatives with your specific user behavior. In fact, social media marketing is a tremendous opportunity to build your website as a brand, reach more and more potential customers, and generate leads and sales.